From the “start-up nation” they retained the idea that the quality of service is crucial, that meeting delivery commitments is fundamental and that marketing is worth a thousand words. They found that the self-employment model promised profitability, efficiency or agility, as we heard management experts claim. So they came up with a high-quality offering with an evocative name: Sinaloa Puro. Reference to a Mexican cartel, available through the messaging services WhatsApp or Signal, to which more than 2,000 customers have subscribed throughout the Ile-de-France, as well as in the Loiret, Oise or Marne. The service ? Home delivery of cannabis, cocaine, ecstasy or MDMA in less than 24 hours. With special promotions for the most loyal. And products offered on a tailored menu depending on intensity and quality.

The headquarters of this start-up was established on the second floor, apartment 9, 124, Avenue Joffre, in Epinay-sur-Seine (Seine-Saint-Denis). Where, according to police, the preparation of the orders took place before the deliveries themselves were made.

“You’re like a delivery guy delivering pizza or Japanese”summarizes Judge Patrick Gerbault at the beginning of December 2023, addressing the five young men, alleged members of the organization, who were summoned before the court in Bobigny.

Orders were grouped by geographical areas and then entrusted to delivery people whose addresses were sent by WhatsApp. The money movements were recorded in small spiral notebooks that investigators found. Quantities, delivery methods, postal codes, addresses… “We have salespeople, accounting, pretty high prices, it all brings in a lot of money”, states the judge. Lists of customer contacts that are of such value that they are sometimes resold or rented between traffickers.

The network’s main organizer was identified but fled to Spain. His two lieutenants, who were responsible for managing the chip at 07-45-46-45-27, were arrested, remanded in custody, tried and sentenced to five and three and a half years in prison. In one of them, investigators confiscated Vuitton and Cerruti bags, Louboutin shoes, Balenciaga and Dior products, and Rolex watches.

The other side of the “start-up nation” : a youth that is perfectly integrated, not into the republican society that theoretically promises equality and fraternity on the fronts of town halls, but into the consumer society that appears in advertising on the back of city buses. RATP or in the stories of Dubai influencers and Footballer.

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